Given that most businesses today are online shops, some traditional jobs are forgotten over time. We must be able to be the best by advancing in our profession and job. If you are one of the people who sell goods is an essential factor in your job, be with us.
Due to the convenience and speed of buying the required products from online stores, many people prefer to receive the goods they want as soon as possible to save time. Using online stores can significantly affect the progress and success of our business.
In the following, we will review and compare several online stores to select our online store according to our business needs. When using online stores, our business is advancing faster than traditional sales methods.
Why Should We Use Online Shop?
As in traditional business, experience and professionalism are essential; the development of online business in cyberspace also requires knowledge and expertise; If you do not have the experience of setting up an online store, you should seek help at all stages. Stages like starting, launching, marketing and advertising, increasing sales, and finally supporting the services provided by a trusted and experienced consultant who has already gone through this process.
Advantages of Online Shop
- Having an online store makes the shopping process very easy for customers. The online store allows customers to use their PC or even their mobile phone to enter your online store anywhere and make their purchases. As a result, a store that can always be available has the potential to sell more because it removes space restrictions for its customers.
- Cheap Advertising Costs
You know that an online store has to use brochures, tracts, and advertising, which is expensive in its own right. On the other hand, the distribution of ads for the physical store has a space limit.
If they do the same ads at the exact cost or even lower price on the internet, they can spread more. More people can see and trust your ads on the internet and eventually buy your products.
- Sell Products And Advertisements
If you have a payment gateway, it will be much better for you. Your online store is open 24 hours a day. The payment gateway allows you to accept online payments without checking that person made the payment in person. On the other hand, upgrading to an online store may seem expensive.
You still need to know that this is a cost-effective way to pay for traditional advertising, such as newspaper advertising, radio advertising, which is affordable but, online store will bring a thing for you, which is ready to move platform.
- High Scalability
If an actual store is located in the best part of the city, it can only sell the goods in its shop to the people who live in that city, but an online store can experience more and broader sales. It can sell to all the people of a country or even beyond. As a result, it can develop faster and ultimately earn more.
Suitable E-commerce Platforms And CMS’s For An Online Store
Magento is launched with Zend and Mysql framework, which is provided exclusively for launching online shops. By default, it is possible to create a page for various or straightforward products with different sizes and colors, and services. It is also designed and implemented based on SEO principles such as Google Analytics, map building, and XML.
- Being multilingual
- Developers and comprehensive user support
- High executive performance
- You can Manage goods and calculate the cost of ordering easily
- Easy payment process
- Being expensive
- Sophisticated and unintentional customization
It is launched using the Bootstrap framework, which is designed with a gorgeous and user-friendly appearance. It has powerful SEO, and the ability to communicate with the user and administrator easily is a feature.
You can also change the platform format without special programming knowledge; One of the essential features that have made this platform popular is editing the basic structures of the framework and the OpenCart ad Management System.
- Being multilingual
- Has a variety of payment gateways
- Has different plugins and modules
- Possibility of B2B business
- Feature of discount coupons
- Provide various reports on the status of the store
- After the content management update, Support will provide no update for its plugins
- You need to pay monthly or annually to use the exceptional facilities and capabilities
- SEO on the pages is a bit inappropriate
Prestashop is also available for free, which is run with PHP programming; It supports MySQL and is relatively easy to manage. You can use the modules to increase your store facilities, your visitors or buyers can review products, which is one of the positive points of this store platform.
Like OpenCart, it is possible to use a discount code.
- Free and simple to use
- Has a variety of formats
- Suitable SEO for online store
- Automated product integration
- You can add an unlimited number of modules to the user and management section
- Specify the product barcode
- Multi-store management
- Limited scalability
- Poor support
- High development cost
WooCommerce lets you sell products on WordPress; you can sell your digital or physical products and manage them completely; You have 100% ability to control store information and support in the mobile version, etc. This plugin has also benefited from a beautiful design.
WooCommerce plugin is available for free, and it is open source that you will not need any unique coding. You can have a quality and almost free online store experience.
- You can add categories, tags, and product features
- Have the ability to rate products
- You can customize the location of the store
- you can filter and store products
- You can use several plugins to optimize the store
- You will have to pay for some advanced features like SEO
- You have fewer personalization capabilities
- Can only be installed on WordPress
- Low speed and slow plugin
- Frequent and unnecessary updates
The Difference Between CMS And E-Commerce Platforms
Online stores are available for free, but content management systems are most recommended for new people who want to have an online store experience.
In general, it can be said that content management systems are mainly used for designing websites and blogs, and for having a professional and robust online store, you should use unique platforms such as Magento or PrestaShop, which are specially designed to have a professional online store.
Designing a dedicated CMS for an online store is time-consuming. To do this, you need to get acquainted with professional programmers in the programming language and create a website from 0 to 100 to have an online store. And finally, after the design, every time you make a change in the coding of the store, you should get help from a programmer in this regard.
But with the use of content management systems, you can easily and without technical knowledge design your desired site, and you can have what you need to have a simple online store.
Designing a website with CMS to manage an online store is much faster than creating a dedicated site. Content management systems have different elements and user extensions that make site design more accessible.
According to a survey, 40% of sites use content management systems to maintain an online store.
Each of these content management systems was able to gain fans and users continuously. But WordPress is helpful because it allows anyone to launch a site or upgrade their traditional business to the Internet. The most critical factor in persuading people to use this system is the lack of coding in WordPress.
- JOOMLA SHOPPING
Compared to WordPress, Joomla is not helpful for everyone, and people need a series of skills to use this system.
The use of this content management system is not recommended for beginners.
In general, Between WordPress or Joomla, it is better to choose WordPress to start your work at the beginning. Given that Joomla Shopping is also suitable for having an online store, it is still not complete, and store-specific platforms have special plugins. Content management systems such as Joomla Shopping do not have these plugins.
These topics vary depending on your job and how you manage your store. Still, among the e-commerce platforms mentioned, Magento, OpenCart, PrestaShop, Joomla Shopping plugin, and WooCommerce plugin are preferred. Thank you for taking the time to visit this article.
You can also share your experience working with any of these e-commerce systems in the comments section.